DIET is a snacks brand specializing within the consumer packaged goods (CPG) sector for the mass market. With its solid lineup of both regional and international refreshments, the company surely needed a strong brand image and packaging to stand out.
No wonder the elite designers at Thinkin’ Birds once again soberly exhibited their craft. Through just the right collaboration with the executives at DIET, the design team was able to ace the logo design and packaging. The restored elements spanned from the fonts and graphics on each product wrapper to custom-themed tees for the employees. Any new customer couldn’t help but spot the compelling display of product ingredients and features on offer. The colorful packaging beautifully complemented the distinct flavors bustling inside. It vividly captured the diverse contents ranging from native spice mixes to Mexican-style delicacies.